Building the Brand Through Smiles!
The evolution of Smiley Sno-Cones represents more than just a visual refresh—it reflects the growth of the brand and its vision for the future.
New Logo
The new logo simplifies the identity by focusing on the strongest elements of the brand: the distinctive SMILEY name, the bright red and yellow colour combination, and the signature green leaf. This creates a mark that is easier to recognize, reproduce and apply across different platforms.
Old Logo
The original logo established a fun, colourful and playful identity, using the sno-cone illustration and vibrant colours to communicate the brand’s personality. However, as the brand continues to grow, there was an opportunity to create something cleaner, bolder and more recognizable.
Branding Applications
The banner design communicates a fun, vibrant, and refreshing tropical brand experience through its bright color palette, playful typography, and clear product showcase, while providing professional and accessible contact channels for easy customer engagement.
Versatility at its best
To strengthen the new Smiley Sno-Cones identity, the logo has been designed with colour versatility in mind. The new mark can adapt to different brand environments while maintaining its distinctive shape, typography and overall personality.